“I’d rather have that sense of camaraderie and community much more than working solo because I’ve burned bridges” Lane’ Richards 

In the wise words of this week’s podcast guest, Lane’ Richards, “let your Freak Flag fly!” We dove into the “whys” of incorporating individuality and personal brand into your business, and how this leads to your overall success. 

We know like in any industry, there is a constant competitive nature between like-businesses. We decide who has a better inventory, or location. But imagine how successful we could be if we simply leaned into others? Leaned into camaraderie, into our community – How much more would we learn from one another? What if we lifted others to success? What if we asked questions? Look at your competitor-friends, what do they have that you may be missing, and vise versa? Find gaps in your own ways, and use the help from others to fill them. Then, help others to do the same! 

No one has the same story, so allowing your individuality to shine through your business is key to finding like-minded clients that want to follow what you stand for, your story. Be the one doing something different than everyone else. In today’s hyper-saturated markets, we don’t want to be the business known for having “imposter syndrome.” You have the ability to navigate your own creative avenues to what you want your business to represent.  After all, you’d want to be the business clients remember, right? Be the one doing something that stands out from every other business. The best part: everyone has the capability to do this! We can all profit in our businesses from being ourselves.

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