Are you still debating on whether or not you should start an email list?

Today’s podcast is all about email marketing strategies and why you should start your email list RIGHT NOW.  

Our guest, Mary McLeod, is the Marketing Manager at If I Made and has been in the wedding industry for almost a decade. Previously a floral designer and wedding planner, Mary took her love of weddings and channeled it into course creation and marketing for the last 4 years at If I Made.  Mary is an expert on all things email marketing! She has helped If I Made expand their business through email marketing strategies.

Email lists are vital for your business! It is the only way you can directly contact your customers and know, without a shadow of a doubt, that they are receiving that information.  Even if they don’t click on the email, the customer is likely seeing your name & remembering you before your competitors. In today’s time, social media algorithms make it nearly impossible to grow, but email marketing is sure to benefit you for years to come.

Did you know that 73% of millennials would rather see marketing through emails than social media? This is because people would rather use social media as a space to connect with others than a space for marketing!  This just goes to show that email marketing is actually wanted by your customers! Remember, the people on your email list actually want to be on your email list – that’s why they sign up!  As Mary said during the episode, “The people on your email list are the most valued leads that you could possibly get.”

Another reason we love email marketing is that we OWN our email lists. You do not own your followers!  If something happened with social media today, anyone who doesn’t have an email list would lose all contact with their customers. Email lists are yours and you can keep them until they decide to opt-out or get a new email.

Some of you may be wondering: “But how do I start? It takes so much effort to start an email list & keep it going.”

All you need to start an email list is:

1. Find a platform you love.  We use Flodesk because of its amazing graphic capabilities.
2. Put an opt-in page on your website!
3. Write some emails. They could be weekly, monthly, or whatever you have time for.  You can always grow & add more emails as you get more comfortable with it!

Even if you’re doing the bare minimum, that is worth celebrating! Your future self will THANK YOU for starting your email list sooner rather than later.

Here’s the thing: We are seeing a shift in the marketing world. 

Anything you can do to give your customer a more personalized experience is worth it. Email marketing allows you to write them a letter, address it directly to them, and even let them respond! Your customer will 100% feel a personal connection with you through email marketing. 

If you would like to know more on this topic, listen to the podcast episode on Apple or Spotify!

Joyfully, 

Brooke Hicks | Render Co.