You may have noticed the ever present trend of house plants. A few years back, the Fiddle-Leaf Fig became the “it” plant and people quickly took notice. Nowadays, it seems like everyone is showing off their plant babies via Instagram. We’ve gotta be honest, we are all about it.
This is a trend we can totally support, why? Because of the MANY benefits. “Studies have proven that indoor plants improve concentration and productivity (by up to 15 percent!), reduce stress levels and boost your mood — making them perfect for not just your home but your work space, too” (our studio is filled with Fiddles, Snake, and Rubber plants).
“Many studies have shown that bringing plants into a space boots creativity, lowers stress, and generally makes a space more conformable by increasing humidity.” – Rebecca Bullene from Greenery NYC
So, why should this trend be utilized in your event design? Let’s review the benefits –
Just to name a few. Obviously, these are ideal for your home or workspace, but why not the event environment you are creating? Lately, consumers, attendees, or guests are craving experiences (hence the rise in experiential marketing and events). Living plants are a subtle, easy, and affordable way to enhance the experience of your attendees. Not only do they provide all of the above benefits but always provide natural beauty and unique textures to your design.
Tips for each event type –
Conferences – Add living plants into your stage decor or near check-in to set the tone for the time the attendees are present.
Brand Activations – Achieving those “instagrammable moments” everyone is raving about is easy with plants. Custom backdrop, a unique product display, or an out of the box lounge is enhanced with living plants and will create interactive brand experiences that your attendees will be dying to share.
Social Gatherings – Incorporating plants into lounges is our go-to around here! Typically, the intention for adding a lounge is to create a warm, welcoming almost homelike environment. Since house plants are frequently utilized in elevated interiors, this is a simple way to incorporate it into your event.
Convinced living plants are a must in your event design? We sure are! We’ll be launching plant packages that you can add to your rental order soon. Sign up for our mailing list to get the latest on these offerings, or shoot us an email letting us know you are interested in living plants in the meantime.
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