It’s game time! Wedding day is here and all the logistics have been pulled together after the many events we’ve been deciding on which flowers to have and pieces of decor that show off the bride and groom off best. Every vendor has checked off on all the details for their teams and it officially go time! Between all the details and logistics, sits the stunning day that has been precisely planned out. The wedding goes off without a hitch with my team and I troubleshooting different situations that come up and we end the night off with none other than a classic Journey song. At the end of the night, my couple sweetly said, “You know, we don’t have the time to sell all of these centerpieces we made and burlap runners and other decor pieces. I’m sure you have other brides getting married soon that may want to use them. Do you want to just take them home and see if your couples want them, and if not, you can just go donate them?”
This is where it all started in 2012. See I started in this event industry in 2010 planning events on my own with a trusty day of team that made it all come together and kept up with my phone that always ended up on a random table somewhere. That night when my couple asked me if I wanted their decor started my love for event decor and it has turned into a rental business, growing to where it is today. I started out with the small pieces like mason jars, burlap runners, and lace, and quickly I had couples asking for wine barrels and wooden backdrops, and shelving for escort cards, so of course, we added in what they requested.
In 2014, I moved from Phoenix, Arizona where I started both businesses to Dallas, Texas where we currently reside. I have had the unique opportunity to start my rental business twice and learn from the first time what to do better the second time. I was slower to grow the company in Dallas due to the recent change in life to being a single mama to a little boy, Brody. I was focused on adjusting to a new life while working another full-time job to keep up with our expenses while running my side hustle business. I worked 40 hours as a real estate assistant, 20-30 hours in my rental business, and about 20 hours at a boutique. From 2014 to 2017 I poured all of the revenue back into the business to help grow the inventory, pay for the advertising, and keep growing it to a place where I could step into the business full time. 2017 and 2018 were pivotal years for the business as we went from around 100 events per year to scaling to 500 in 2018. I hired my first employee, Kaley, and we bought out another rental business in 2017 and then 2018 hired 4 more people on my team and said “Yes!” to everything that came our way. Now, 500 events for a small team is a ton, so in 2019, we rebranded, got intentional with what we said “Yes” to, and figured out what it looked like to scale a rental business. We decided to add on a floral division of the business to serve weddings and corporate events while focusing mostly on the corporate and social side.
Currently, we still serve corporate, social, and wedding events through our rentals and floral business bringing in almost seven figures for revenue alone with very little debt to our name. I have built this company from the ground up as a struggling soloprenuer into a thriving business owner with a team that is excited to pour into our clients as much as I am.
I want you to have the same opportunity of being a thriving business owner with your rental business and do it in less time than I did! You can use these 6 building blocks whether you’re only just getting started or you’ve already established a business and are looking to scale your brand.
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